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Uwielbiam.pl

A website for culinary enthusiasts for Maspex Group
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Summary

Uwielbiam.pl, which translates as ‘I love it.pl’, is a functional, contemporary platform which has become a place where its users swap experiences. As well as being a space where recipes, advice and hacks are collected, it showcases the spectrum of possible uses for Grupa Maspex’s food brands.

Client Maspex Logo Black 100Px
Line of business

eCommerce

Service

Web & App development

Deliverables

Platform

Uwielbiam.pl is a website which provides users, including professionals, not only with inspiration by the pantry-load, but also with full shopping lists incorporating the relevant Maspex Group food brands.

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Details
The company
Maspex is the largest private company operating in the food and drinks sector in Poland and one of the largest in Central and Eastern Europe. Its products are exported to more than sixty countries around the world and can be found on every continent except Antarctica. Maspex collaborates with 200+ business clients worldwide.
Goal
The task that confronted MakoLab was to create a state-of-the-art food website designed to function as an online cookery book and, simultaneously, as an intuitive place where people interested in the culinary arts, be they beginners or more experienced, would be able to find recipes and advice in line with their needs and tastes.

Uwielbiam.pl is a website which provides users, including professionals, not only with inspiration by the pantry-load, but also with full shopping lists incorporating the relevant Maspex Group food brands.
MakoLab’s work on the project
  • Preparatory analyses of culinary websites
  • Strategic consultancy
  • Developing the information architecture / customer journey
  • Building personas and personalisation tactics
  • System integration
  • Design and the UX
  • Deploying the Sitecore Experience Platform. Development and digital marketing (DMS)
  • Software development
  • Project management


Solution
  • A website built on the Sitecore Digital Experience Platform
  • On-trend website structure, navigation and cutting-edge UX concept
  • Advanced personalisation solutions and detailed consumer attitude scenarios
  • A platform which adjusts the content to users’ current requirements in real time
Highlights
  • A community-building strategy developed for the website and adapted to its operations
  • A dynamically developing collection of the personas and archetypes of the users the website addresses
  • Personalised content and search result
  • Functionalities that support the strategic development of the community website, including intuitive forms, comments, sharing to social media and so forth
  • An extensive search engine with a wide choice of search criteria and exclusions
  • The modular structure of the website makes it easier for the marketer to build any page, including landing pages
  • A dedicated administrator’s panel simplifies the work of moderators and administrators in terms of moderating content, managing SEO, boosting, assigning roles and authorisations and so on