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Web Analytics

“In God we trust, all others must bring data.”
– W. Edwards Deming

Web Analytics Management

We offer comprehensive implementations of analytical platforms such as Google Analytics or Matomo. Only custom tracking configuration allows you to gain deeper understanding of your customers and their needs. We also manage tracking systems in international organizations requiring data at the local, country and central level.

Web Analytics - Audits

The right data is a key component of decision making. At the same time, much of the data collected by organizations today raises uncertainty and doubts.
An analytical audit allows you to make decisions based on verified data.

Conversion Optimization

Conversion optimization aims to achieve better results based on proven data - obtained through A/B testing.
Regardless of whether it is about increasing sales in the online store or more entries via the form, CRO helps to systematically improve the results. MakoLab provides both the creative and analytical competencies necessary for the successful CRO execution.

Other Web Analytics services

  • Conversion attribution
  • Tracking systems: Google Analytics, Matomo, Adobe Analytics
  • Business intelligence