Inside the connected vehicles ecosystem
An interview with Marek Wodzisławski, Head of Connected Vehicle
We talked to Marek Wodzisławski, the head of MakoLab’s Connected Car department, about the future of the automotive sector.
With the start of the pandemic, the first step brought significant reductions to budgets for research and development related to autonomous vehicles. Car sharing also declined sharply. It’s natural for people not to turn to the collaborative economy at the moment. It doesn’t always seem safe, despite the fact the assurances given by numerous businesses about how they have taken every precautionary measure and about how their vehicles are disinfected. The electric sector has also been shaken. Oil prices fell drastically and there was scant interest in that type of car. The only sphere that’s remained at more or less a pre-coronavirus level is the connected car.
Why is the connected car sphere still so crucial? I sometimes like to compare the automotive industry and the smartphone sector. Let’s take Apple. Apart from the same devices, their business model is based on a closed system that has loads of functions which aren’t available from other manufacturers, as well as various services created solely for their phones. The automotive industry is slowly heading in the same direction. The physical product itself is one thing, but the entire ecosystem, the connectivity and, thanks to that, the exclusive services available to the customers of a given brand, is another. For instance, imagine a car doing the shopping for us.