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We had to build a platform which would help breweries to grow their businesses whilst building an easy-to-use app for beer-lovers to explore the world of beer.
An intuitive beer info aggregator app that allows the community of beer lovers to explore a whole range of beers and breweries, as well as providing listings of shops, bars, events and more, making it simple to find a particular brew and check it out, not to mention discovering new spots to enjoy a pint with their friends.
With its extensive database of beers and breweries and comprehensive filtering mechanisms wrapped in a UX which also reinforces the brand experience, from reading about the latest beer releases through to linking out to buy new event tickets, the app is a showcase for breweries to promote their brand and product range.
For the breweries:
- New ways to reach new customers
- Product promotion
- Brand building
- Promotion of beer
- A new communication tool for reaching a current client base
For the beer lovers:
- Read news from the world of beer
- Receive instant updates from favourite breweries
- Create a log of beers and choose whether or not they would drink a given beer again
- Create ‘Favourites’ lists for breweries, beers, events and posts
- Find the perfect location to have a beer; for instance, ‘dogs welcome’
- 1000+ app downloads on the day it premiered
- 8500+ kinds of beer from all over the world
- 500+ database entries of breweries worldwide
- 500+ database entries of points serving their beers
- 3rd place on the top British food and beverage apps chart the day after the Google Play premiere