Customer Experience Management has moved way beyond websites and smartphone apps. The diversity, advancement and availability of (touch)screens have already seriously blurred the border between online and offline. Be it a smart band measuring the quality of our sleep, an interactive kiosk displaying a selected bus route, a digital signage screen at a supermarket telling customers to ‘have a wonderful day!’ or an onboard car computer that lets the driver run a hot bath ready for when they get home, the technological links between the online and the physical form a whole new array of customer-brand touchpoints and experiences for your smart consumers.
Our portfolio includes a number of globally renowned brands and we are particularly focused on the automotive, finance and insurance, real estate and consumer goods sectors.
At MakoLab, we connect physical touchpoints, amalgamating them into one network. Nowadays, digital is much more than websites and apps. It should also be a smooth dialogue between users, their devices and your brand, even without a computer interface. And that is exactly what we will achieve for you.
The solutions we create are brought to life as constituent parts of a vehicle, located inside it, in the back-end technology and other devices such as the user’s smartphone. We help to create a connected world, with mobility at its heart, for the benefit of both the manufacturer and its customers.
The MakoLab development process uses the automotive-focused ISO model A-SPICE and agile methodology for software development, while also tapping into the existing customer technology stack. We pay particular attention to quality, collaboration and security and, by working closely with our clients, we not only deliver on projects but also propose innovative ways of adding value to the solutions we provide.
The car of the future will be equipped with technologies that appear on a range of other markets, which is why our Connected Car section works closely with some of our fellow specialist MakoLab teams. We collaborate with our Mobile section, which has extensive experience in smartphone applications and with the UX section, where optimising for user-friendly systems is fundamental know-how. Together, we are building the Connected Car and striving to implement the future, here and now.
A variety of new digital screens, interactions such as touch, visual, voice and VR/AR, not to mention constantly developing mobile technologies, open up an unlimited number of possibilities for expanding your brand experience. Real estate presentations given via VR equipment, trying on virtual clothes in front of an AR mirror, researching opinions on a nearby restaurant using a car’s onboard computer or setting the temperature for all your office control systems via a mobile app are all examples of the reality of smart life today.
Whether we are working on a mobile app or on a mobile solution supporting a wider project, we start from a research and discovery phase that takes us towards forming the idea that will go on to be transformed into a prototype. Before we set goals and create a road map, we will definitely work with you to answer the fundamental questions concerning your project, including:
- What is its business value?
- Does it remove friction or improve customer experience?
- Does it improve the fluency of the customer journey?
- Is the solution feasible and scalable?