Digital Marketing Specialist

Twój zakres obowiązków

• Executes outbound marketing efforts, including email marketing, advertising campaigns, direct mail, and targeted outreach to prospects.
• Lead Generation: Track leads generated through outbound efforts (monthly leads, conversion rate).
• Advertising Performance: Measure effectiveness of ad campaigns (CTR, conversion rate, ROAS).
• Email Marketing: Monitor performance of outbound email campaigns (open rate, CTR, leads generated).
• Conversion Rate: Measure lead-to-customer conversion rate (MQL to SQL conversion rate).
• Pipeline Contribution: Assess impact on sales pipeline (opportunities generated, revenue contribution).
• Email Marketing Software: Creating and sending outbound email campaigns.
• Marketing Automation Platforms: Managing and tracking outbound campaigns, lead scoring, and CRM integration. (Preferably HubSpot)
• Advertising Platforms: Creating and managing online advertising campaigns.
• Sales CRM: Tracking leads, managing customer interactions, and monitoring sales pipeline. (Preferably Pipedrive)
• Analytics Tools: Tracking the performance of outbound campaigns, measuring conversions, and optimizing ROI.

Nasze wymagania

• Education: A bachelor's degree in marketing, communications, business, or a related field.
• Marketing Knowledge: Strong understanding of marketing principles and strategies, particularly outbound marketing tactics like email marketing, advertising, and direct outreach.
• Communication Skills: Exceptional written and verbal communication skills to create compelling messages and engage with potential customers effectively.
• Sales and Persuasion Skills: An understanding of sales principles and the ability to craft persuasive messages and calls to action to drive leads and conversions.
• Copywriting: Proficiency in copywriting is essential for creating engaging marketing materials, including email campaigns, advertisements, and sales collateral.
• Email Marketing: Experience with email marketing platforms and strategies, including list segmentation, A/B testing, and email automation.
• Advertising Knowledge: Familiarity with digital advertising platforms, such as Google Ads, Facebook Ads, or LinkedIn Ads, and the ability to create and manage advertising campaigns.
• Lead Generation: Understanding of lead generation techniques and the ability to identify and qualify potential leads.
• CRM Systems: Familiarity with Customer Relationship Management (CRM) systems to track leads, manage interactions, and monitor customer data.
• Data Analysis: Basic data analysis skills to measure the performance of outbound marketing campaigns and make data-driven decisions.
• Project Management: The ability to manage multiple outbound marketing projects simultaneously and meet deadlines.
• Targeting and Segmentation: Knowledge of audience targeting and segmentation to deliver personalized messages to different customer segments.
• Attention to Detail: Meticulous proofreading and attention to detail to maintain the accuracy and quality of marketing materials.
• Multimedia Skills**: Depending on the role, experience with multimedia content such as videos, webinars, or podcasts may be required.
• Social Media Proficiency: Understanding of social media platforms and their role in outbound marketing efforts.
• Team Collaboration: Collaboration with marketing and sales teams to align outbound efforts with overall marketing strategies.
• Proficiency in English.
• Optional
• Certifications: Obtaining certifications in digital marketing areas like Google Ads, Google Analytics, HubSpot, or others can be advantageous.