Web & Data Analyst
MakoLab is growing and continued growth is written into our strategy. Which is why we’re expanding our team and looking for someone whose drive and commitment will help take our company to new levels. Could that person be you? Check out the vacancy and see.
Regular/
9 Apr 2026
Łódź
B2B/employment contract
Full-time
Remote
Your responsibilities
- Implementing and maintaining web analytics solutions (Google Analytics 4, Google Tag Manager, server-side tracking).
- Designing, documenting, and deploying data layers in cooperation with development teams to ensure seamless data flow.
- Monitoring AI Brand Mention & Sentiment: Analyzing how the brand is presented and perceived in generative AI responses (ChatGPT, Perplexity, Gemini, etc.).
- LLM Visibility Tracking: Developing and refining methodologies for measuring brand visibility and "Share of Voice" within generative search engines.
- Tool Benchmarking & Development: Evaluating third-party AI monitoring tools and participating in the development of in-house solutions for GEO tracking.
- Developing dashboards and automated reports in Looker Studio/Power BI, integrating traditional SEO metrics with new AI-driven performance indicators.
- Translating data insights into actionable recommendations for Product, UX, Marketing, and SEO teams to optimize for both humans and algorithms.
- Conducting quantitative analysis of user behavior, conversion paths, and the impact of AI-driven traffic on the sales funnel.
- Identifying CRO opportunities based on behavioral data and funnel analysis.
Our requirements
- Minimum 2+ years of experience in web / digital analytics.
- Proficiency in SQL and BigQuery: Ability to handle large datasets from Google Search Console API and external scrapers (essential for GEO analysis).
- Practical knowledge of Google Analytics 4 and Google Tag Manager (including Enhanced Ecommerce).
- Experience with Looker Studio or similar BI/data visualization tools.
- Understanding of SEO metrics and organic traffic analysis (Google Search Console, Screaming Frog, Ahrefs/Semrush).
- Familiarity with LLMs: Basic understanding of how Large Language Models work (context, citations, RAG) in the search ecosystem.
- Prompt Engineering for Analytics: Ability to use AI/LLMs to categorize, clean, and analyze large sets of unstructured text data.
- Experience with behavioural analytics tools (e.g., Hotjar, Clarity).
- Basic JavaScript for tracking implementations and debugging.
- Analytical mindset with the ability to interpret complex data and formulate clear business recommendations.
Nice to have
- API Integration experience: Ability to extract and connect data from various SEO/AI monitoring tool APIs.
- Experience with Python or R for data automation and advanced statistical analysis.
- Privacy-first analytics: Knowledge of server-side tracking and cookie-less measurement solutions.
- Experience in a fast-paced R&D or SEO/GEO environment.
- Knowledge of Google Ads and its integration with analytics.
- Bachelor’s or Master’s degree in Data Science, Computer Science, Statistics, or a related field.
Piotr Subko
Human Resources Manager
Adam Pietrzyk
Human Resources Specialist
We value your time
That, of course, is why we keep our recruitment process simple.
You send us your CV
We check whether your experience matches what we’re looking for.
We invite you to a meeting
Just one meeting, with your future boss and our HR officer. You’ll have the chance to give us a practical demo of what you’ve said in your CV.
The decision and response
You’ll hear from us within a few days. At the very latest, we’ll be in touch within a fortnight.
Why MakoLab?
We offer comprehensive healthcare coverage for you and your family.
Our flexible approach will help you set up a schedule that works for you, your life and your work-life balance.
MakoLab offers competitive remuneration, bonuses, an excellent life insurance option and a number of financial benefits, including sports and fitness packages.
MakoLab is rooted in teamwork, knowledge sharing and mutual support. We provide continuous training opportunities to support your personal development.
We collaborate with major global brands and our solutions are deployed in 100+ countries.
At MakoLab, you will be involved in projects from inception to deployment, with a full understanding of what you’re doing and why you’re doing it.