A state-of-the-art website for a top retail supply company

Modern Expo is an international manufacturer and supplier of comprehensive fixtures and fittings for the retail sales sector. The company has been operating consistently for twenty-five years and is a leading supplier of retail display solutions not only in Poland, but also around the world.
Its recent focus has been on using the latest technologies, including artificial intelligence, in its product development and on expanding its range to include SMART products. As a result, it is becoming a platform connecting R&D, IT, engineering and design experts. It has also been concentrating on reinforcing its position in the last-mile delivery solutions segment, supplying innovative parcel lockers to Europe’s foremost operators.

The website we created needed to support the company’s strategy, build its recognisability and browser visibility and bolster the development of its partnership network.

Modern Expo contacted MakoLab with a view to creating a state-of-the-art website designed to correspond to the times, respond to current trends and support the company’s strategy for enhancing brand recognition and growing its network of partners.
The website would mainly be used by representatives of the B2B and B2C sector. In the first case, they are retail sales and sales staff managers at every level who are involved in wholesale purchasing. In the second, they are owners of small-scale retail chains or local retail outlets whose purchases are less extensive. The website would also serve as a tool for winning potential business partners.
Our work would therefore involve:

Building the website:

• developing the underlying assumptions and the information architecture (IA)
• designing the user experience (UX) and user interface (UI)
• developing and deploying the CMS Sulu.io system search engine optimisation (SEO)
• integrating the contact form with the company’s CRM system

Analysis and visibility:

• SEO copywriting; on the basis of our semantic analysis and substantive input, we prepared the metadata and ready-to-publish articles broadening the website’s content
• web analytics; implementing and configuring the Google Task Manager and Google Analytics tools

We changed the structure of the website and the logic behind the placement of the material. We also filled it with high-quality, up-to-the-minute information and made it much more user friendly. Every stage of our work was signed off by our testers, meaning that the new version of Modern Expo’s website was created in line with the highest standards.
A projects portfolio was created in order to showcase:

• the company’s most interesting work;
• a news section covering its latest undertakings and world events;
• current market analyses and reports.

The products section, which presents the best of Modern Expo and its crowning achievements, was designed using the most innovative approaches and enhanced by means of advanced construction and programme solutions.
We used a workshop formula for developing the Modern Expo website. Weekly sessions were held with the client in order to discuss the project and develop numerous aspects of it, including the product portfolio/BCG matrix, the IA and the UX and UI designs. We also provided support and oversight during the deployment and post-deployment periods.
The project was located in the AWS Cloud and all the accesses were handed over to the client after completion.

Our solution is servicing and supporting:

• Modern Expo branches in Berlin, Dubai, London, Paris, Warsaw and other major cities
• 2,500+ members of staff
• the distribution of products to 65 countries
• the supply of fixtures and fittings to the world’s largest retailers