The website is mainly used by representatives of the B2B and B2C sector. In the first case, they are retail sales and sales staff managers at every level who are involved in wholesale purchasing. In the second, they are owners of small-scale retail chains or local retail outlets whose purchases are less extensive. The website also serves as a tool for winning potential business partners.
The website’s features include a projects portfolio showcasing the company’s most interesting work, a news section covering its latest undertakings and world events and current market analyses and reports. The products section, which presents the best of Modern Expo and its crowning achievements, was designed using the most innovative of approaches and enhanced by means of advanced construction and programme solutions.
A workshop formula was used for developing the Modern Expo website. We held weekly sessions with the client, where we discussed the project and developed numerous aspects, including the product portfolio/BCG matrix, the IA and the UX and UI designs.
The project was located in the AWS Cloud and all the accesses were handed over to the client after completion.