Data processing and offer formulation in the AWS Cloud
An integrated B2C platform combining a CRM application with key Renault and Dacia brand apps to create one cohesive tool for supporting the sale of new vehicles.
Summary
Our engineers developed a system which combines a CRM application with key Renault and Dacia brand apps to create a single cohesive tool for supporting the sale of new vehicles.
Client
Industry
Automotive
Service
Solution delivery
Deliverables
Web sales application, CRM
An integrated B2C platform combining a CRM application with key Renault and Dacia brand apps to create one cohesive tool for supporting the sale of new vehicles.
Details
The goal
Our goal was to simplify the preparation of offers for the purchase of new cars by integrating data from multiple sources and provide better analytic capabilities through the use of the AWS cloud.
The solution
Our engineers developed a system which combines a CRM application with key Renault and Dacia brand apps to create a single cohesive tool for supporting the sale of new vehicles. The platform, which was created in collaboration with teams from Renault Polska and Grupa Dealer, was built entirely on the basis of tools and services available from the AWS Cloud. The solution makes a number of things possible, including vehicle configuration, the sale of accessories and services, purchase financing and special bodywork. This makes it easier not only to construct an offer, but also to collect and analyse data which was previously scattered among numerous systems.
Work on the solution included integration with:
- The central IDP
- CSB and AOC, two vehicle configuration tools
- NEST FR, a central application for storing data on offers and orders
- CPL, an application for proposing accessories
- SLAS, an application for selling services and extending guarantees
- Car Export, an application for pricing used cars traded in as part of a purchase
- Distrinet, an application for ordering the production of vehicles that have been contracted for
Key results
Project highlights:
- 80 dealers around Poland
- 150 000 offers annually for the sale of new cars
- 50 000 new cars sold per year