Digital connection between car and a driver
We create an application that enhances the car use process making it easy and comfortable.
Summary
We have built an intuitive application that helps to create and solidify the bond between Renault car and an owner through the whole lifecycle.
Client
Line of business
Automotive industry
Service
Mobile App
Deliverables
User Design
Details
Goal
Our client, Renault decided to create an app that will improve customer retention, loyalty and the aftersales business.
Solution
A user-friendly app for Renault owners that assists and guides them through their vehicle’s lifecycle utilises the online channel to drive them to the service centres with personalised offers and – on top of that – provides value measures of digital contribution to the business.
Results
Project highlights:
- +226% aftersales leads after my Renault launch in 2016
- +84% workshop entries coming from online channel
- +240% My Renault vouchers used
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