A digital connection between car and driverWe created an application that enhances using a Renault car, making it simple and pleasurable.
My Renault, by MakoLab, is an intuitive application that helps to forge and intensify the bond between the car owner and their Renault throughout the vehicle’s life cycle.
Line of business
Our client, Renault, required an app that would boost customer retention and loyalty and increase aftersales business.
A user-friendly app for Renault owners. It assists and guides them through the life cycle of their vehicle, utilising the online channel to point them towards service centres with personalised offers. On top of that – provides value measures of digital contribution for its digital contribution to the business.
+226% aftersales leads after the My Renault launch in 2016
+84% workshop entries coming from via the online channel
+240% My Renault vouchers used