A digital connection between car and driver
We created an application that enhances using a Renault car, making it simple and pleasurable.
Summary
My Renault, by MakoLab, is an intuitive application that helps to forge and intensify the bond between the car owner and their Renault throughout the vehicle’s life cycle.
Client
Line of business
Automotive industry
Service
Mobile App
Deliverables
User Design
Details
Goal
Our client, Renault, required an app that would boost customer retention and loyalty and increase aftersales business.
Solution
A user-friendly app for Renault owners. It assists and guides them through the life cycle of their vehicle, utilising the online channel to point them towards service centres with personalised offers. On top of that – provides value measures of digital contribution for its digital contribution to the business.
Results
Project highlights:
-
+226% aftersales leads after the My Renault launch in 2016
-
+84% workshop entries coming from via the online channel
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+240% My Renault vouchers used
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