Outsourcing your e-commerce? You can’t do better than a MakoLab end-to-end solution!

The growth of ecommerce is triggering new requirements among companies operating in the sector. Over the past few years, high distribution costs have led a great many manufacturers to decide on shortening the supply chain by selling their own goods and services on the Internet. Meanwhile, shifting trends mean that internet stores and store platforms are increasingly seeking solutions which will enable them to operate effectively on the market. Development, quality assurance (QA), user experience (UX), user interface (UI), web analytics and conversion rate optimisation (CRO) are all areas which constantly need to advance if your website is going to stand out from the competition.

Regardless of whether you are planning to set up a platform from scratch or need to improve your current operational model, when you outsource the entire undertaking to one supplier in the form of a software house or agency, what you are looking for is a collaborative business partner to conduct and oversee the process from A to Z, from the initial audit, via the development, to ongoing support with promoting your website. Your input will be monitoring our work, providing feedback on it and accepting it.
Technological progress, logistics and ease of access have made online shopping easier than ever before. There can be no doubt that the COVID-19 pandemic has also contributed to this, significantly accelerating the growth of ecommerce. Forecasts suggest that Internet sales will have risen by almost eleven billion dollars by 2025. This has long since expanded beyond fashion, cosmetics and electronics. Nowadays, companies in the services sector are investing in ecommerce with ever increasing frequency.
New online stores emerge every day, with estimates suggesting that there are between twelve and twenty-four million ecommerce websites across the globe. This means that a growing number of brands are competing for clients and customers on the Internet and the upshot is that it is now much harder to gain and retain users. This, in turn, demands a higher investment in digital advertising, meaning that your company’s place on the Internet and its ongoing development has to be thoroughly thought through, a fact which applies equally to businesses just starting out online and those that have already invested in ecommerce.

Have you identified everything that contributes to effective ecommerce operations?

User experience on your website

Getting to grips with your users’ experience and investing in UX design definitely pays off. Recognising what your users need and providing them with a high-quality experience wins their loyalty, translates into brand visibility on the market and, finally, gives you an edge over the competition.
In a nutshell, UX is everything users experience on a given website. It could be that the solutions used on your platform are unclear. For instance, if the indicators for shopping cart abandonment on your site are higher than elsewhere, then your products might not be selling because users can’t find them. How can we assist you with this? A UX audit will help us to identify the exact problems and then we will find solutions to them.

Search Engine Optimisation. When content is king

No less than 93% of a website’s traffic originates from search engines like Google and Bing, with 60% of users clicking on the top three search results. Nowadays, no one questions the importance of SEO. There is a catch, though. It takes the form of more than two hundred factors which affect rankings and need optimising in order for a particular website to be found on Google. If you are familiar with those factors, that means you know how to optimise a website and generate more traffic.
It is crucial to remember that SEO is a never-ending process and that Google’s algorithms can change from one day to the next. The days of the former SEO, where texts were typically written with an eye to Googlebot, are part of the past. Nowadays, content is king. For a website to be properly optimised, it has to feature high-quality content. This is the only way that Google will index a website higher.

Development, deployment and maintenance

Solutions which were still working not so long ago may well be insufficient today. Adding new functions to a system seems to be a simple matter. In short, an idea/solution appears and everything needs to be programmed to make it work. It is worth bearing in mind that very rarely indeed can programming work begin ‘right now’. If a suitable team is not involved in the conceptual work and mapping out the scope of the system from the outset, the result could be a failed product.
When building a website, ecommerce payment systems and sales platforms, it is crucial to adapt to the specific nature of a given sector. Then comes the entire process of appropriate configuration and servicing.

Mobile commerce

Online shopping has also been flourishing on smartphones for quite some time now and the use of mobile devices in this area will grow to an even greater extent in the near future. We can see that the share of online sales on smartphones is already well over 60% of ecommerce overall. Further growth will occur in 2022, so having a website which is merely mobile friendly is no longer enough. Could this be the moment to think about creating an app?

A comprehensive solution? No time could be better than now!

Familiarity with current trends is vital, but not the be-all and end-all. Extending a platform by adding new functionalities involves knowing how to conduct an audit and also requires the skills needed to make recommendations on the basis of the results and then implement them. More and more areas demand a professional approach, so it is worth considering outsourcing the job to a company which provides the services of experts with a sufficiently wide range of skills.
Outsourcing programming to a specialist company makes it possible to reduce costs, since they will only be related to requirements as they occur. One of the greatest benefits of an end-to-end solution is the time you will save by not having to recruit programmers and verify their skills, let alone employing and assigning staff to planning, project coordination, reporting and testing.
When you decide to collaborate with a company specialising in the provision of end-to-end solutions, you commission one organisation to perform the entire job, saving yourself not only time, but, in the long term, money, as well. MakoLab, with its comprehensive service, is the company to entrust your business to. We will nurture it, step by step. We begin with an audit covering UX, SEO and web analytics. Then we present a plan for a route to excellence, together with our recommendations. Next, we implement and test everything and, finally, we provide your website with maintenance support and further promotion.

End-to-end partnership and support from MakoLab. Why our comprehensive approach is worth trusting

MakoLab is a digital project house, a team of technology experts accomplishing projects in the digital transformation field. We are a company with more than three hundred professionals who apply their skills to a wide range of projects, such as building comprehensive web solutions, custom-designed business apps, web apps and ecommerce platforms.
We firmly believe in using a comprehensive approach in the ecommerce sector. Our experts and our technological stack enable us to bring even the most demanding of projects to a successful close.
Our clients are companies that run an ecommerce arm and require professional assistance to keep their operations effective and streamlined.

How do we operate at MakoLab?

We start with an audit

To be precise, we begin with a UX audit. How is it possible to check whether your users’ visits to your shop end in purchases? Our experts do it by exploring every last nook and cranny of your solution and verifying your users’ paths to purchase.
Are there a lot of buttons on your website that rarely or never get clicked? We will know why. Our audit also includes a comprehensive web analytics and SEO study, where we not only scrutinise the traffic on your website, but also identify where your clients and customers have come from and which corners of the Internet brought them to you. Defining a marketing persona in this way is extremely useful, since this is how we reflect the characteristics, interests and demands of a client, customer or person observing your website. We check where your website traffic comes from. Is it generated by browsers? Social media? Or is it primarily direct traffic?

A protip from MakoLab

As we identify the traffic channels which provide the best conversion rates, we are able to analyse and interpret all sorts of data. This will be important to SEO operations and will be put to use when it comes to positioning your website on Google, the best source of customers, for instance.
At MakoLab, we collaborate with organisations operating online on European markets, which means we have a wealth of experience and knowledge to place at your disposal in terms of promoting your business in a given region and language and tailoring it to your clients’ and customers’ needs.

Conversion rate optimisation. A crucial part of your store

Identifying various traffic channels, along with analysing and interpreting data also enables us to start working on the optimisation of the conversion path in your ecommerce operations. Optimising the conversion factor is an indispensable part of Internet marketing, which we use to persuade potential clients and customers to follow up on what you have to offer. Focusing on your CRO and keeping up to date on the analysis of that parameter is vital.

Now for development

Once the audit is done, we provide you with our recommendations for the changes that need making to your website. Because we operate comprehensively, you will have no worries about who will implement them. MakoLab will be responsible for that stage, as well. We do much more than just recommend. We also build a complete solution for your business.
Whether you intend to build a new solution or are considering replatforming, we will serve as your right hand from start to finish. As a Shopware business partner, we have the tools and the team to place your ecommerce operations on a state-of-the-art platform that sells. More information about the advantages of choosing Shopware can be found in an article about the new digital platform MakoLab has launched with Shopware.
Deploying and improving an e-commerce platform is a major business challenge. The process involves a great many roles, including those of product owners, business analysts, project managers, developers, testers and designers. When you collaborate with MakoLab on an end-to-end solution, you hand all the roles over to us.

Another protip from MakoLab

When you think about improving your business, it is essential not to give any stage a miss. Even if you streamline one aspect, that might well prove to be insufficient.


If you put UX first, along with SEO changes, and shorten the conversion path, it is by no means a given that you will immediately improve sales and increase your store’s traffic. Your business will now be user-friendly, but there is no one to enjoy the benefits of the improvements! You need to draw the users in.
Your team of MakoLab experts will be ready to serve every aspect, dealing with the entire process and deployment of the new solutions, which we will have tailored to your specific business needs.

Maintenance and support

End-to-end collaboration with MakoLab continues once our recommended solutions have been built and deployed. We offer you security in the form of maintenance and a rapid response if a problem arises.
We work with our clients on the basis of a service level agreement, where we stipulate the timing for responding to and solving a problem from the moment it is reported and the level of availability required of us. The agreement also sets out the process for monitoring and reporting on the level of service and the method for registering a problem, should one occur.
Remember, if a supplier does not enter into a service level agreement with you, this means that they are either unable to guarantee you specific availability for their services or they do not want to. Yet the very existence of your company might depend on that availability.
Our job is to maintain, improve and adapt your business to the world of Internet changes which, as we know, tend to happen with breathtaking rapidity.

In conclusion

We operate on the basis of the purchase funnel and, hand in hand with that, we follow through on the following elements:

  • designing and creating B2C and B2B solutions;
  • bringing in traffic and the clients/customers best suited to your business. We primarily offer assistance with positioning, adverts in search results (Google Ads), content marketing and advertising on social media;
  • choosing the best keywords to ensure that your store’s popularity grows in the shortest possible time, along with its sales potential;
  • analysing incoming traffic, studying statistics and connecting tools to track users on your website. We will know exactly what they do and which stage of the purchasing process needs optimising and we will analyse your online store from the viewpoint of useability and accessibility;
  • focusing on returning clients and customers. Bringing them back again is one of the fundamental principles of effective ecommerce marketing. The process for gaining and retaining clients and customers should be grounded not only in single sales, but also in building a positive company image and brand loyalty. It is crucial for users to have a good experience when they visit a business and to be convinced that they have found a store worth returning to.

What makes MakoLab a standout company in the ecommerce sphere?

When we work with you, we are part of your organisation.
We operate comprehensively. That means we analyse your operations and the competition’s, formulate a strategy, design your UX and UI, deploy your ecommerce software and whatever tools are needed, plan your communications, create your content and run the performance marketing that leads to sales. We develop comprehensive strategies for online stores, designing them to increase both the quantity and the value of transactions.
Whether you are planning development or replatforming, MakoLab’s QA, UX, SEO, and Web analytics skills mean that we will always have your back!

Translated from the Polish by Caryl Swift
15th September 2022
12 min. read

Aleksandra Wesołowska

Marketing Specialist


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