Outsourcing your e-commerce?

The growth of ecommerce is triggering new requirements among companies operating in the sector. Over the past few years, high distribution costs have led a great many manufacturers to decide on shortening the supply chain by selling their own goods and services on the Internet. Meanwhile, shifting trends mean that internet stores and store platforms are increasingly seeking solutions which will enable them to operate effectively on the market. Development, quality assurance (QA), user experience (UX), user interface (UI), web analytics and conversion rate optimisation (CRO) are all areas which constantly need to advance if your website is going to stand out from the competition.

 Regardless of whether you are planning to set up a platform from scratch or need to improve your current operational model, when you outsource the entire undertaking to one supplier in the form of a software house or agency, what you are looking for is a collaborative business partner to conduct and oversee the process from A to Z, from the initial audit, via the development, to ongoing support with promoting your website. Your input will be monitoring our work, providing feedback on it and accepting it.
Technological progress, logistics and ease of access have made online shopping easier than ever before. There can be no doubt that the COVID-19 pandemic has also contributed to this, significantly accelerating the growth of ecommerce. Forecasts suggest that Internet sales will have risen by almost eleven billion dollars by 2025. This has long since expanded beyond fashion, cosmetics and electronics. Nowadays, companies in the services sector are investing in ecommerce with ever increasing frequency.
New online stores emerge every day, with estimates suggesting that there are between twelve and twenty-four million ecommerce websites across the globe. This means that a growing number of brands are competing for clients and customers on the Internet and the upshot is that it is now much harder to gain and retain users. This, in turn, demands a higher investment in digital advertising, meaning that your company’s place on the Internet and its ongoing development has to be thoroughly thought through, a fact which applies equally to businesses just starting out online and those that have already invested in ecommerce.

Have you identified everything that contributes to effective ecommerce operations?

User experience on your website

Getting to grips with your users’ experience and investing in UX design definitely pays off. Recognising what your users need and providing them with a high-quality experience wins their loyalty, translates into brand visibility on the market and, finally, gives you an edge over the competition.

In a nutshell, UX is everything users experience on a given website. It could be that the solutions used on your platform are unclear. For instance, if the indicators for shopping cart abandonment on your site are higher than elsewhere, then your products might not be selling because users can’t find them. How can we assist you with this? A UX audit will help us to identify the exact problems and then we will find solutions to them. 

Search Engine Optimisation. When content is king

No less than 93% of a website’s traffic originates from search engines like Google and Bing, with 60% of users clicking on the top three search results. Nowadays, no one questions the importance of SEO. There is a catch, though. It takes the form of more than two hundred factors which affect rankings and need optimising in order for a particular website to be found on Google. If you are familiar with those factors, that means you know how to optimise a website and generate more traffic.

It is crucial to remember that SEO is a never-ending process and that Google’s algorithms can change from one day to the next. The days of the former SEO, where texts were typically written with an eye to Googlebot, are part of the past. Nowadays, content is king. For a website to be properly optimised, it has to feature high-quality content. This is the only way that Google will index a website higher. 

Development, deployment and maintenance

Solutions which were still working not so long ago may well be insufficient today. Adding new functions to a system seems to be a simple matter. In short, an idea/solution appears and everything needs to be programmed to make it work. It is worth bearing in mind that very rarely indeed can programming work begin ‘right now’. If a suitable team is not involved in the conceptual work and mapping out the scope of the system from the outset, the result could be a failed product.

When building a website, ecommerce payment systems and sales platforms, it is crucial to adapt to the specific nature of a given sector. Then comes the entire process of appropriate configuration and servicing. 

17th March 2022
4 min. read

Aleksandra Wesołowska

Marketing Specialist


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