The largest event of the year
in the field
The SEO Poland 2022 conference programme offered seven hours of talks given by top experts in the sector. It would be difficult to go into the details of all of them, so I have decided to select the ones which have stayed in my memory the longest. Keeping to my gastronomic metaphor, what I present in the following is a subjectively curated tasting menu of the most toothsome morsels from a veritable SEO feast!
The talk also included a brief presentation of the capabilities of the Surfer SEO tool, which makes it possible to select key phrases as you go. It fits perfectly with the notion that artificial intelligence is intended solely to help people with repetitive tasks, creating space for activities which primarily stimulate the right brain.
The presentation of Link Planner’s potential and examples of the growth obtained with its use captured our interest to such an extent that we decided to see for ourselves how it works out in practice. We have barely begun, but from the outset we could see that using it can, indeed, help us to streamline our link building work for our clients. Time will tell!
- making regular use of indexing tools;
- staying up to date with link analyses and, at the same time, verifying the indexing;
- periodically refreshing the articles published on your site;
- maintaining a certain reserve in your attitude towards indicators like domain rating.
However, let me return to the essence of the presentation. Sławek Borowy shared several interesting observations which crystalised for him during collaborations with large companies. In line with his experience, capturing the interest that kind of enterprise, it is necessary to:
- build a strong brand, both as a company and as an agency;
- nurture your business relationships and keep building your network of contacts;
- develop your portfolio with the presentation of selected case studies;
- make your presence felt at trade fairs and exhibitions.
One convincing example of its potential cropped up in September this year, when the digital arts category of the Colorado State Fair’s annual art competition was won by Jason Allen for his Théâtre D'opéra Spatial. There would be nothing strange about that were it not for the fact that the work was completely generated with software that uses artificial intelligence. Yes, we are living in times when an algorithm is capable of transforming text into graphic form, be it an image or be it video, facilitated by the DALL-E and Make-A-Video systems, respectively!
What, then, of artificial intelligence and our services? As Robert Niechciał noted, from the standpoint of content and SEO, artificial intelligence will be a pivotal aspect of our field in the none-too-distant future. So, with our finger on the pulse, when the moment comes, we will be leaping onto the wagon and surging ahead of the trend, leaving the competition behind with the dust we stir up in our wake!
The range of topics was fairly wide. Even so, to a greater or lesser degree, the majority of the talks tackled questions of artificial intelligence, clearly indicating that this technology is already knocking at the door of digital agencies and that, any moment now, it will be settling into a desk chair and starting to work its way up through the hierarchy. The process is unavoidable and, while it presents us with a towering heap of challenges, it simultaneously opens up a gateway to massive potential and a multitude of opportunities.
Finally, it is worth adding that the event ended with an epic afterparty that went on into the small hours… but that is definitely another story for another occasion…