GEO Services

MakoLab’s generative engine optimisation (GEO) services are designed to improve your brand visibility across AI-driven search environments, including ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. Through AI visibility audits, technical optimisation, content deployment, digital GEO PR and LLM monitoring, we help brands reinforce their authority, improve their retrievability and increase their chances of being accurately represented and referenced in AI-generated answers.

The scope of our GEO services

AI visibility audit

This is our key to understanding how your brand appears across AI search and where the gaps are.

We analyse your brand presence across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews: mentions, descriptions, competitors and sources.
We assess the visibility drivers, including content depth, authority, structured data, crawlability and off-site signals.
We provide you with a prioritised action plan for improving how and where your brand shows up.

Technical optimisation

This is where we make your content accessible, interpretable and eligible for AI systems.

We review rendering, architecture, internal linking, structured data, indexability and feed quality.
We concentrate on strengthening the technical foundations through schema, feed optimisation and rendering enhancements.
We ensure that your content is structured, reliable and easy for AI systems to retrieve.

Content deployment

Here, we create high-value content that can be used and cited with confidence by AI systems.

We map content to user intent, prompts and commercial priorities to boost discoverability.
We develop assets like landing pages, articles, comparison pages and expert resources.
We build a stronger source of truth that increases authority and selection as a reference.

Digital GEO PR

Here, we build external authority that AI systems recognise and trust.

We combine off-site placements with on-site authority to strengthen overall visibility.
We target relevant publishers and sources that influence AI-generated answers.
We increase your brand’s credibility, recognition and likelihood of being cited.

LLM monitoring

This sees us tracking and adapting to changes in your AI-driven brand visibility over time.

We monitor brand presence, positioning, framing and competitor comparison across platforms.
We track prompt-level changes, citation sources and narrative shifts.
We provide a consistent framework for identifying trends, risks and new opportunities.

Custom AI Monitoring Tool

For organisations that require continuous, hands-on visibility tracking, we can tailor our proprietary Custom AI Monitoring Tool to create an environment designed to suit their in-house teams and reporting workflows. The solution can be structured to give users greater independence, enabling them to set up projects, define custom prompts, track performance trends through a clear, user-friendly dashboard and monitor AI visibility patterns across major platforms, all in one place.

AI search tracking and Share of Voice (SoV)

The Tool tracks your brand across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews multiple times a day, using proprietary visibility and share-of-voice metrics to measure how often and how prominently you appear in comparison to your competitors.

Citation and source mapping

The tool identifies the URLs and external publishers that AI systems rely on to generate brand-related responses. This helps your team understand citation patterns, retrieval paths and the sources shaping your brand’s perceived authority.

RAG fact-checking engine

A RAG fact-checking layer validates AI-generated brand mentions against your official knowledge base, helping to flag hallucinations, detect inconsistencies and reduce the risk of inaccurate representation, especially in data-sensitive sectors.

Technical and business intelligence

Additional functionalities include JS rendering analysis, sentiment and tone monitoring, AI traffic analytics and enterprise integrations, turning AI visibility into a capability that is measurable, manageable and actionable across teams.

What can you expect from us?

A GEO strategy tied to business outcomes

We build GEO programmes around the prompts, categories and high-intent queries that shape buyer consideration. The focus is on visibility which supports demand, brand preference and revenue potential.

Cross-functional execution

Strong AI visibility depends on technical accessibility, structured content, brand authority and credible third-party signals all working together. This is why we bring SEO, content, development, analytics and digital PR into one workflow.

Measurement, built in from day one

AI search is constantly evolving so, to support ongoing optimisation and reporting, we track the signals that matter, including mention rate, share of voice, citation sources, brand accuracy and competitive visibility.

GEO + SEO. The complete set for modern search

GEO only delivers its full impact when it is built on the strong SEO foundations that remain essential for visibility, structure and credibility. MakoLab offers comprehensive SEO services which support exactly that. Working in tandem, SEO and GEO ensure that your content is not only discoverable in rankings, but is also understood, trusted and cited within AI-generated answers.

See our

One of our success stories

From 0 to 17% in AI mentions

When employee advocacy platform Sharebee set out to strengthen its presence in AI-led discovery, the challenge was not simply to improve conventional search performance. This was because the brand was entering GEO with almost no visibility across LLM platforms, even though its very category increasingly depends on AI-led recommendations and comparison-driven discovery.

The GEO services MakoLab provided:

Combining off-site authority building with on-site content development was our key to increasing the brand’s mention rate from 0% to 17% across tracked prompts and helped establish early visibility in strategically important English-speaking markets, including the UK and the US.