GEO Services

MakoLab’s generative engine optimisation (GEO) services are designed to improve your brand visibility across AI-driven search environments, including ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. Through AI visibility audits, technical optimisation, content deployment, digital GEO PR and LLM monitoring, we help brands reinforce their authority, improve their retrievability and increase their chances of being accurately represented and referenced in AI-generated answers.

The scope of our GEO services

AI visibility audit

Understanding how your brand appears across AI search and where gaps exist.

We analyse presence across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews: mentions, descriptions, competitors and sources.
We assess drivers of visibility, including content depth, authority, structured data, crawlability and off-site signals.
We provide you with a prioritised action plan to improve how and where your brand shows up.

Technical optimisation

Making your content accessible, interpretable and eligible for AI systems.

We review rendering, architecture, internal linking, structured data, indexability and feed quality.
We concentrate on strengthening technical foundations through schema, feed optimisation and rendering improvements.
We ensure your content is structured, reliable and easy for AI systems to retrieve.

Content deployment

Creating high-value content that AI systems can confidently use and cite.

We map content to user intent, prompts and commercial priorities to improve discoverability.
We develop assets such as landing pages, articles, comparison pages and expert resources.
We build a stronger source of truth that increases authority and selection as a reference.

Digital GEO PR

Building external authority that AI systems recognise and trust.

We combine off-site placements with on-site authority to strengthen overall visibility.
We target relevant publishers and sources that influence AI-generated answers.
We increase your brand’s credibility, recognition and likelihood of being cited.

LLM monitoring

Tracking and adapting to changes in AI-driven visibility over time.

We monitor brand presence, positioning, framing and competitor comparison across platforms.
We track prompt-level changes, citation sources and narrative shifts.
We provide a consistent framework to identify trends, risks and new opportunities.

Custom AI Monitoring Tool

For organisations that require continuous, hands-on visibility tracking, we can also design a custom AI monitoring environment tailored to internal teams and reporting workflows. The solution can be structured to give users greater independence, enabling them to set up projects, define custom prompts, track performance trends through a clear, user-friendly dashboard and monitor AI visibility patterns across major platforms in one place.

AI search tracking and Share of Voice (SoV)

The tool tracks your brand across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews multiple times a day, using proprietary visibility and share-of-voice metrics to measure how often and how prominently you appear versus competitors.

Citation and source mapping

The tool identifies the URLs and external publishers AI systems rely on to generate brand-related responses, helping your team understand citation patterns, retrieval paths and the sources shaping perceived authority.

RAG fact-checking engine

A RAG fact-checking layer validates AI-generated brand mentions against your official knowledge base, helping flag hallucinations, detect inconsistencies and reduce the risk of inaccurate representation, especially in data-sensitive sectors.

Technical and business intelligence

Additional capabilities include JS rendering analysis, sentiment and tone monitoring, AI traffic analytics and enterprise integrations, turning AI visibility into a measurable, manageable and actionable capability across teams.

What to expect with us?

GEO strategy tied to business outcomes

We build GEO programmes around the prompts, categories and high-intent queries that shape buyer consideration, focusing on visibility that supports demand, brand preference and revenue potential.

Cross-functional execution

Strong AI visibility depends on technical accessibility, structured content, brand authority and credible third-party signals working together, which is why we bring SEO, content, development, analytics and digital PR into one workflow.

Measurement built in from day one

Because AI search is constantly evolving, we track the signals that matter – including mention rate, share of voice, citation sources, brand accuracy and competitive visibility – to support ongoing optimisation and reporting.

GEO + SEO: complete set for modern search

GEO delivers its full impact only when built on strong SEO foundations, which remain essential for visibility, structure and credibility - and we offer comprehensive SEO services to support exactly that. Together, SEO and GEO ensure your content is not only discoverable in rankings but also understood, trusted and cited within AI-generated answers.

See our

One of our success stories

From 0 to 17% in AI mentions

When Sharebee (Employee Advocacy platform) set out to strengthen its presence in AI-led discovery, the challenge was not simply to improve conventional search performance. Sharebee entered GEO with almost no visibility across LLM platforms, even though its category increasingly depends on AI-led recommendations and comparison-driven discovery.

The GEO services we provided:

By combining off-site authority building with on-site content development, MakoLab increased the brand’s mention rate from 0% to 17% across tracked prompts and helped establish early visibility in strategically important English-speaking markets, including the UK and the US.