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Discovering the potential of PLM. Follow-up on a MakoLab webinar!

In the rapidly changing world of business, effective product lifecycle management (PLM) is crucial to success and innovation. We had the pleasure of inviting you to join us on 28th May 2025 for an inspiring MakoLab webinar, “Unlocking smart product lifecycle management”.

What is product lifecycle management? A comprehensive approach

Product lifecycle management is a strategic, integrated approach that encompasses a product’s entire lifecycle, from the initial concept, via design, production and use, to servicing and withdrawal from the market. It forms a coherent framework that connects people, processes, data and technologies, facilitating the effective management of all the information connected with a product. The purpose of PLM is not only to optimise collaboration between a company’s various departments, such as engineering, production, marketing and sales, for instance, but also to reduce costs, decrease time-to-market, improve product quality and support innovativeness. In practice, it helps companies in sectors like the automotive industry to manage complex projects efficiently, track changes, respond to market needs and make better decisions at every stage of a product’s lifecycle, even after its first use, during remarketing or recycling processes, for example.

What did the webinar present?

The webinar was an excellent opportunity for a deep dive into MakoLab’s approach to PLM. Our experts’ enthusiasm for the topic infused their presentation of how state-of-the-art technologies, including artificial intelligence (AI) and modular solutions like our Vehicle Lifecycle Management (VLM), can revolutionise every stage of a product’s life. As they took us from concept, via development and production, to servicing and beyond, the speakers revealed how smart PLM streamlines processes, reduces costs and significantly accelerates innovation.

The heart of the seminar! Absorbing discussions with audience participation.

One of the webinar’s outstanding features was the dynamic Q&A session, which showed the audience’s interest in PLM. The discussions were absorbing, with the questions revealing a deep analysis of the webinar’s content and a desire to understand the practical aspects of smart PLM. What follows is just a sample.

·     How long does it take to implement a system like this? This is a critical question for any company planning a transformation and confirmed the audience’s need to have a full understand of the real time frame.

·     Why is MakoLab’s VLM modular? Wouldn’t it be better as ...? Raising this testified to how thoroughly the audience were analysing the architecture and flexibility of the solution in their quest for optimisation.

Watch the recording of the webinar

If you missed this inspiring event, all is not lost! The recording of our “Unlocking smart product lifecycle management” webinar is available here:

MakoWebinar

To sum up... smart PLM is the future here and now!

Our webinar was more than a source of valuable knowledge. It was also an inspiring gathering that undoubtedly sowed innovative seeds in many of the participants’ minds. It demonstrated that, far from being the distant future, smart PLM is already available as a real pathway to product management success.

We can’t wait for the next MakoLab event connecting minds and creating knowledge!

Translated from the Polish by Caryl Swift.

5th June 2025
3 min. read
Author(s)

Anna Kaczkowska

Content Marketing Specialist

Responsible for planning, creating and managing content

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