MakoLab steps out at MICAM Milano

They say that MICAM is the trade show that rules footwear across the world! It’s where trends are set, with the highest quality and best practice in the industry on show. It’s held twice a year, focusing on spring/summer or autumn/winter designs, and this will be the ninety-fifth fair. I’ve attended it several times now, so I’ll be basing my presence this time on the knowledge and experience I’ve already acquired there. My purpose for going is to hold talks with company owners about their current solutions and the potential directions they can take to grow their brands. I ought to emphasise that Europeans are moving away from online marketplaces because they want to have full control over their warehouse status. They’re looking to be independent and to have fluidity when it comes to deciding their prices. At the same time, they’d rather allocate the money the channels receive as commission to investment in their own e-commerce infrastructure and growth. So what we have to offer is a perfect fit for their expectations!

At this point, it’s worth quoting Bernard Arnault, Chairman and CEO of LVMH: “If you control your distribution, you control your image”. That conveys the mood of the fashion industry perfectly. Manufacturers and designers want to sell under their own terms and conditions and, to do that, they need cutting-edge, top-quality solutions. What MakoLab has to offer can most certainly support them with their operations in that respect!