Data for business
We create big data solutions and provide data-based recommendations, maximising companies’ revenue from current products and services. We offer an indispensable service in any industry where monitoring and predicting product prices is vital, along with evaluating the workforce, adjusting bonus policies based on sales results and measuring sales/production KPI derived from target performance.
ETL services are our key to providing solutions for tracking product seasonality and/or profitability and creating interactive reports, web applications and recommendations. This is the basis of our approach to discovering the business potential of an organisation’s data.
A major international insurer
Our collaboration with this client presented us with a serious challenge. We had no information about the company’s potential or how the data integration between its business lines worked. There was also no data on family life stages in the database.
Our solutions
- Data integration at the household level
- Using social network analysis and a graph database approach to carry out a full integration of corporate insurance data for the needs of mass market data exchange
- Incorporating data micromarketing and spatial analysis
Some key results
- A customer segmentation-based strategy. Segmentation is now an element of both the strategy and everyday analytical work in the CRM;
- An average of almost 10% more products per customer during the first operations with the new segmentation.
Data for operations
We provide custom services for business partners in need of responsible and reliable support during the development and improvement of big data-related solutions. In addition, we anticipate whether or not the solution should be moved to the cloud and guarantee the necessary support. Our support services include:
- technical support for planning solutions;
- data modelling
- automatisation
- data warehousing
- data pipelines
- responsible handling of the data collected: anonymisation and data retention;
- data cleaning
- master data for migration
Using ETL solutions to create more complex services, we set out to improve our clients’ technical results and support scalability.
Pharmaceutics
The challenges we faced with this project included leveraging the client’s existing sales force to maximise sales potential, identifying crucial prescribers and managing the unpredictable demand for pharmaceutical products. The inefficient use of the data collected, planning complications and inventory management problems were just a few of the key issues we needed to solve.
Some of our solutions
- Cleansing the company’s current data inputs on areas like historical sales and the regionalization of sales representatives, for instance;
- Enriching the data with additional information, such as details about diseases in specific regions and current trends;
- Conducting in-depth research into doctors’ operational methods in order to adapt modes of communication and prioritise activities effectively;
Some of key results
- The precision data analysis, forecast results and reports that we set up are identifying crucial prescribers
- The company now has the capability of anticipating demand and reaching the right doctors and pharmacies with product offers that meet current needs
- The effective management and flexible strategy we designed and implemented have enabled the company to achieve a constant growth in sales
An overview of our interlinked data services
- Predictive analytics, using historical data to forecast trends, facilitating easier decision-making for businesses;
- Natural language processing (NLP) utilised for streamlined information gathering, processing and organisation;
- Data quality modules ensuring integrity throughout the continuous data testing and monitoring crucial to accurate AI and ML models
- Technologies harnessed to help increase efficiency and maintain high data quality.
- Comprehensive services empowering companies to harness the full potential of their data
- Support for organisations in discovering and exploiting the business potential of data by providing advanced data monetisation techniques
- Creating intuitive and interactive dashboards and reports to facilitate data management
- Assessing the potential of existing data and enhancing their quality and usability to maximise their organisational value.
- Combining, cleaning, and organising data from multiple sources
- Utilising data integration platforms to merge data into a cohesive dataset for storage in a single system
- Employing data pipeline orchestration tools to manage and automate complex processes.
- Modern cloud solutions providing flexible and scalable data storage
- Customised design of optimal data storage systems for their organisations
- Our specialised expertise in building data warehouses for storage and the analysis of large data sets
- Managing the entire data lifecycle, including anonymisation processes for compliance with regulations and the protection of privacy
- services ensuring safe, easily accessible, and readily available data.
Our technology stack
Our key strengths
We provide regular critical data backup, test and update procedures, monitor data quality and conduct security audits to safeguard against potential leaks.
Our deep understanding of customer behaviour is a framework for crafting our data services.
Our deep understanding of customer behaviour is a framework for crafting our data services.
We combine IT engineering and MakoLab’s pioneering intelligence amplified approach with creativity to build user-inspired solutions.
We provide hands-on support designed to enhance agile project management skills.
We work closely with our clients, using workshops to break down internal barriers. We organise our work based on facts, not myths, and implement organised freedom of action. We have a proven track record of successful projects and reliability. We share not only the rewards but also the risks.
Our consultants have helped clients from a range of sectors
We apply top standards
TISAX
ISO 27001
ISO 9001, 14001, 45001
EcoVadis
