Data-driven marketing - we are where the data is

Increase in marketing activities efficiency, more accurate website or mobile app user needs recognition or defining the high-potential areas - all of these translate into higher ROI and the company revenue.

Find out how we can help to develop your business!

Functional assumptions of analytics tools

The basic assumption behind online analytics is to collect, filter and categorise data in a way that allows for discovering the users’ preferences and ways in which they navigate you web pages. As in all fields related to the gathering of data, its interpretation is essential. The analysis of traffic, the preparation of recommendations and optimising implementations for our clients – these operations are the basis for the evaluation of efficiency of online activities. Implementations alone, however, are not enough – it is also crucial to integrate data from different sources in order to draw valid conclusions from an analysis.

As in other similar fields, data analysis is a continuous process. Traffic and user-behaviour change dynamically, hence the importance of constant analyses and optimisations, based on up-to-date information, as well as split tests.

Lots of data, many applications

Web analytics projects conducted by MakoLab include the management of analytical systems (Google Analytics, Webtrends), as well as ongoing support and the preparation of analytics-oriented audits, expert advice and training. Our clients include Renault, Toyota and Gjensidige.

Find out how we can help to develop your business!

Web analytics services
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E-mail us: london[at] 
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