Quality data-based decisions

Over 30% of the respondents claim that they lack knowledge and skills required to maintain high quality of data in the organisation. Furthermore, another 30%-group declares the lack of proper staff to do that. Whereas, problems with data quality result in problems with their interpretation and application.

Many years of experience in running numerous international projects on data acquisition and interpretation have given us credibility in overcoming these difficulties. Depending on your needs and requirements, we are able to deliver a complete analytics tools audit regarding what you use in your organisation, provide a comprehensive web analytics implementation service, all whilst guaranteeing high-quality data reporting. 

Find out how we can help to develop your business!

Analytical reports

Various people in an organisation may require different sets of information in order for them to make key decisions within their area of responsibility. We are fully aware of how valuable their time is. 

Our reports are customised to the needs of their recipients because we know that each business decision requires specific information – not all information – and requires it in real-time, not in the quarterly data report.

We start our client cooperation process with the setting up of your information needs, mapping the questions that need the earliest answers, and discerning the form of delivery most suitable.  We also provide recommendations of the parameters and metrics most applicable to the key issues, analyse KPIs and define which goals and events precisely illustrate user behaviours. And finally, we provide readable presentations of the identified changing dynamics within appropriate time frames.


Dashboards are interactive reports available e.g. in Google Analytics. Each dashboard includes a specific collection of data, customised to the recipient’s needs. Dashboards can be used to inform the user explicitly on a website’s efficiency for both mobile and desktop, including the delivery of ecommerce reports or providing ad campaign traffic data. In this way, a user receives a real-time data report that has is customised to their area of responsibility.

Google Data Studio dynamic reports

Connecting to numerous data sources allows you to obtain a thorough insight into both online and offline user behaviour. Applications that combine data processing and visualisation tools - such as Google Data Studio – provide user-friendly data presentations of user data, collected right from your CMS or CRM system and then collated with data from other sources, e.g. Google Analytics or gates reporting real visits to an offline store.

In order to provide our partners with timely information that is precisely tailored to meet their needs, we  explore and develop the possibilities available through the use of cutting-edge data visualisation methods. Consequently, we are able to deliver leading solutions, based on the use of complementary applications – such as Tablou and GDS – as well as being able to build completely dedicated services through the utilisation of the D3.js. libraries.

Data Visualisation

Visualising information collected from analytics tools allows for the easy and efficient comprehension of  potentially complex data in order to be able to use it in day-to-day business situations. Reports prepared by our experienced analytics experts will unlock your data’s potential – the data that you might already have the access to but do not know how to explore and apply it.

Find out how we can help to develop your business!

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Call us: +44 (0) 203 950 1071
E-mail us: london[at]makolab.com 
www: uk.makolab.com
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