From strategy to analysis

At each strategy phase, we formulate hypotheses as to which changes implemented on the page may bring about an improvement in conversions.

These changes may vary considerably, depending on the characteristics of a client’s business, or how precisely the goal of conversion was determined. Most often they pertain to:
  • Unique Selling Proposition
  • User Experience
  • Availability and technical aspects of a site
  • Design
  • Content

After preparing the hypotheses, we implement our solutions either directly or hand them over to our clients. In addition to implementing the proposal itself, it is also necessary to properly deploy analytical tools which will gather the necessary data to verifying the suggested strategies.

After this period of gathering data, the analysis phase begins in which the previously established hypotheses are either rejected or approved. On this basis, the client may decide which of the proposed and evaluated solutions shall remain on the site permanently.

After the analysis, another iteration is undertaken, once again starting from the strategy phase. Data obtained in the previous cycle often invites the refinement and fine-tuning of the strategy and provides an opportunity to introduce any necessary changes.

The process does not end after a predetermined number of iterations and is repeated until a satisfactory level of conversion the client is reached.

 

Image 1: Basic analytic process

 

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