Perfectly visualised data
- A well-designed dashboard is characterised by the fact that it contains only essential information necessary for making business decisions. Results are presented in the easiest and most intuitive manner possible, preferably on a single screen. Information is personalised, up-to-date and ready for instant interpretation in order to draw appropriate conclusions.
- The front view of these dashboards do not differ significantly from that of a management dashboard. However, an operations dashboard is designed to be much more interactive and enables access to the system’s data in order to explore the sources of management dashboard alerts. For example, if there is an alert of decreasing sales in a certain channel, the operations dashboard allows exploration of the available data to monitor what caused the situation.
Regardless of the specific requirements – dashboards usually serve as the “face” of a business intelligence system and present the company’s KPIs. We can also design these dashboards to fit the form of a mobile app, which can deliver to a company’s employees access to a company’s data. Such facilities are invaluable support during business talks, sales meetings, negotiations or decision-making processes.
Our capabilities in this area include dashboards developed for the local departments of Renault, in which the main challenge was the aggregation of analytic data from different tools, including those that covered: website traffic, information from social media, conversion data from online shops and data from CRM-class tools. MakoLab has also created dashboards for international financial institutions, which track conversion rates on websites based on data from dedicated analytical tools. The example below is our proven way of presenting data in a visually attractive and simple way whilst having the dashboard supplied with real-time data. The BASF dashboard delivers real-time focused analyses of corporate website traffic:
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