Sources of data

The right tools are inherently necessary in order to conduct Internet analytics, from those that have already proven their worth to those which are tailor-made according to the bespoke needs of a client. For these analytical activities to produce worthwhile results that constitute a solid foundation for business decisions, the tools used should be implemented in appropriate ways that are in line with the individual characteristics of the given company or industry, including aligning tools with results from Key Performance Indicators (KPI).

In the vast majority of Makolab projects, analytic tools are configured according to the client’s exact needs through the development of customised solutions. For such purposes, we use additional codes and scripts which allow for better insights into visitors’ behaviour and habits and to match the web content to what the user is looking for to ultimately maximise the business benefits.

We use a variety of solutions including systems such as Google Analytics, Webtrends and Adobe Analytics. 

                                                                                                                                    

MakoLab also offers a solution for the management of analytical tools. For example, by implementing Google Tag Manager, all tracking codes across websites and campaigns can be managed from one central system.

Code management is of particular importance for companies which lead large-scale marketing activities using a variety of tools and launching multiple parallel campaigns. Currently, Makolab is involved in the management of tracking codes for Renault’s regional departments, where we are responsible for implementing fragments of code and monitoring their proper functioning.  Our activities pertain to both the main domains of Renault and Dacia, as well as temporary subpages launched for short-term promotional campaigns.


 

In the area of tag management and web analytics we work for
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Other solutions in the area of Data Driven Marketing.
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