First and foremost: an audit
We divide this into the following parts:
- The content section, where we carry out the analysis of topical phrases. We identify phrases popular among search engine users and on that basis, we optimise the content of the website.
- The technical part, where we verify the technical aspects of the website’s optimisation,
The audit results are presented in the form of a report containing a description of the current situation, compliance with best practices and recommendations supported by examples and explanations. The audit is complemented with additional documents, such as a full analysis of phrases, the sitemap, etc .
We advise on the implementation of SEO audit recommendations and verify the correct implementations of them, or we present alternative possibilities. One of the larger projects we conducted recently was a comprehensive SEO audit of more than 40 local sites for Toyota Motor Europe. It was a crucial phase in a SEO consulting project that has been constantly evolving.
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