Driving innovation. MakoLab 17th Annual Vehicle Remarketing Summit
The recent 17th Annual Vehicle Remarketing Summit, held in Madrid, was an excellent platform for industry leaders to discuss the changing landscape of automotive remarketing. MakoLab stood out as of the few IT/software companies there among the OEMs, financial firms, logistics providers and fleet management companies in attendance.
Represented MakoLab in Madrid were Martin Kanaan, Head of Marketing & Business Development, and Tomasz Soszynski, Head of Automotive Software Solutions. They both led discussions on how digital solutions such as our Vehicle Lifecycle Manager (VLM) and AI Damage Locator (AIDL) are shaping the future of vehicle remarketing.
The shift from ownership to mobility solutions
The market is shifting from outright purchases to leasing and subscription models, making total cost of mobility (TCM) a more relevant metric than upfront cost.
The growing need for battery health certification
The used battery electric vehicle (BEV) market is continuing to face challenges as a result of the uncertainty surrounding battery degradation. OEMs and leasing companies have highlighted the necessity for reliable state of health (SoH) certification to ensure fair pricing of residual values.
AI and data-driven decision making. The next step
Automakers and remarketing experts are turning to AI-powered pricing and predictive analytics with increasing frequency, in order to better predict residual values and optimise vehicle remarketing.
Extending resale channels beyond dealer networks
Multiple resale channels outside of dealership networks are turning out to be a critical application tool. A great many players are seeking wireless B2C remarketing that facilitates fast sales and the highest possible residual values.
Collaboration and partnerships
The event presented an opportunity for some interesting collaborations, including discussions on the potential for integrating EV battery health monitoring into our VLM system and on delving more deeply into a blockchain-based vehicle profile for secure vehicle history management.
MakoLab’s role in the future of remarketing
As a company that has been engaged with remarketing for years, MakoLab can help companies navigate changes by way of:
- our Vehicle Lifecycle Manager (VLM), a comprehensive digital solution for vehicle buyback, remarketing, fleet tracking, and resale, featuring the capability of selling directly to consumers beyond traditional dealer networks through B2C integrations;
- our AI Damage Locator (AIDL), an AI-driven tool for recognising vehicle damage and estimating repair costs, improving the accuracy of assessments;
- advanced AI and data solutions that support predictive analytics, automate pricing and optimise digital remarketing strategies.
The discussions at the summit and insights we gathered there have reinforced our commitment to providing innovative solutions to meet the challenges of vehicle remarketing.
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To learn more about how MakoLab is transforming vehicle remarketing, explore our solutions or contact us for a demo.
Tomasz Soszyński
Head of Automotive Software Solutions
Martin Kanaan
Head of Marketing and Business Development
