Uwielbiam.pl - a modern culinary platform

The producer of one of the most recognisable grocery products on the Polish market also owns an advanced culinary portal uwielbiam.pl – targeted at engaging their customers and users into cooking and sharing their own culinary ideas and inspirations.

Previously run under Lubella brand, the site has been extended with Łowicz, Tymbark, DecoMorreno, Krakus and Kotlin brands. According to the website strategy, created by MakoLab – uwielbiam.pl is a modern engaging culinary platform, whose goal is to build an active cooking fans community. Thus a number of new functionalities facilitating content search and cooking with recipes, enabling easy content sharing or ranking and intuitive and time-reducing way of user-content submission (User Generated Content). The users are also attracted by – crucial in the culinary world – high quality visuals and personalized content (adjusted to one of a few website personas).

All that built on Sitecore platform, constructed in a way that facilitates the marketers in building various pages combinations (any Landing pages). The system has been supported with an intuitive content moderation tool – dedicated Administrator Panel. MakoLab also takes care of the website SEO, is responsible for its tests and analyses and runs content moderation works.
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