Zaps uses high quality materials and finishings, creating products that match the latest trends and leave their mark on the marketplace. Yet, however excellent the quality of their products, Zaps still needed efficient and spectacular advertising. Therefore as part of our services we offer the constant optimisation of content and positioning of the company’s website among search engine results. The key issue involved engaging in broadly understood content marketing and whispering campaigns, realised by means of cooperation with popular fashion bloggers. We also help to build long-term relations between the brand and its fans through social media channels.