Google refers to the GAO (Global Automotive Ontology) initiative (automotive-ontology.org) both in the resources available at schema.org/Car as well as on the official blog (blog.schema.org). The co-authors of the concept behind the extension – Mirosław Sopek, Karol Szczepański and Martin Hepp - have received named acknowledgements for designing this extension.
What has been added?Up until now, schema.org contained only superficial classifications for describing cars. The new solution realised in version 2.0 allows firms to describe vehicles using structural data with high levels of detail, such as: engine type, interior description, fuel consumption and top speed. Descriptions can now also pertain not only to new cars, but also to used and rental vehicles, hence the schema also contains the capacity to describe damage.
What does this mean for Internet users?
Google, having recognised the schema.org ontology, applies structural data provided to it in extended search results, for example in rich snippets or Knowledge Graphs. It is very likely that soon we shall find more precise and detailed descriptions of cars in search engine results, similar to those used in e-commerce (including user ratings, prices, availability and more).
More details about the “Car” extension can be found on the dedicated carinsearch.org website.
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