Search innovation

On 13th May 2015, representatives of announced that the automotive “Car” extension created by MakoLab in collaboration with Professor Martin Hepp had been officially recognised to become the part of the most popular descriptive standard of structural data on the Internet. The extension is one of the most important changes introduced within the deployment of 2.0 and one of MakoLab’s great successes and prestigious achievements.

Google refers to the GAO (Global Automotive Ontology) initiative ( both in the resources available at as well as on the official blog ( The co-authors of the concept behind the extension – Mirosław Sopek, Karol Szczepański and Martin Hepp - have received named acknowledgements for designing this extension.

What has been added?

Up until now, contained only superficial classifications for describing cars. The new solution realised in version 2.0 allows firms to describe vehicles using structural data with high levels of detail, such as: engine type, interior description, fuel consumption and top speed. Descriptions can now also pertain not only to new cars, but also to used and rental vehicles, hence the schema also contains the capacity to describe damage.

What does this mean for Internet users?

Google, having recognised the ontology, applies structural data provided to it in extended search results, for example in rich snippets or Knowledge Graphs. It is very likely that soon we shall find more precise and detailed descriptions of cars in search engine results, similar to those used in e-commerce (including user ratings, prices, availability and more).

More details about the “Car” extension can be found on the dedicated website.

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