A four-phase approach towards user-centred Digital Transformation

1. EXPLORE

At this stage we create a holistic view of the problem you’re facing supported with the context of marketing and business analysis. We subsequently create a business case based around the market opportunity to provide a solution for the problem.

 

  • Research
  • Personas
  • Customer Journey Mapping
  • User needs and requirements
  • Current real estate analysis
  • Business analysis
  • Competitor analysis
  • Market opportunity analysis
  • Business case development

2. VALIDATE

Creating validated user-centered products is important to us. We will create a series of lo-fi and hi-fi prototypes to be tested within the marketplace and with stakeholders run by yourself, or by us on behalf of you. This will allow us to then formalise the product and create a product backlog and roadmap.

 

  • Workshop
  • Screen flow of prototype
  • UX Wireframes
  • UI Design
  • Axure prototype
  • Developed prototype
  • User testing and research
  • Product backlog and roadmap

3. CREATE

Very simply, we take the agreed and identified opportunity, and we begin to build your solution.

 

  • Product and platform development
  • Account Management
  • Product Management
  • Project Management

4. DEPLOY

Deploying a product takes more than just putting it online. At this stage our product owner will be responsible for ensuring the successful marketing plan, aligned with client budget, and also using the concept of continuous improvements to ensure the successful long term engagement with the client.

 

  • Hosting
  • Analytics and Tracking
  • Marketing plan
  • PPC
  • Continuous improvements
  • Story/product backlog/roadmap refinement
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