Web Analytics

We offer the comprehensive implementation of analytical platforms such as Google Analytics or Matomo. Only a customised tracking configuration will enable you to gain a deeper insight into your customers and their needs. We also manage tracking systems for international organisations that require data at the local, country and central level.

The right data is a crucial component of the decision-making process. At the same time, much of the data that organisations currently collect generate uncertainty and doubts.
An analytical audit allows you to make decisions on the basis of verified data.

Conversion rate optimisation (CRO) is designed to achieve better results on the basis of proven data obtained through A/B testing.
Regardless of whether the goal is to increase sales in an online store or generate more entries via the form , CRO is a tool for systematically improving results.
Successful CRO demands specific creative and analytical skill sets, which is exactly what MakoLab offers!

• Conversion attribution
• Tracking systems: Google Analytics, Matomo, Adobe Analytics
• Business Intelligence