To begin with, Paradyż carried out extensive research to obtain a better understanding of their website users’ and end customers’ requirements. The study also covered the purchasing process and it produced unique insights which could then be applied in creating the new portal.

The company invited MakoLab to the workshops which gave rise to a list of proposed functions dedicated to helping the website’s users quickly find the information they require in order to finalise their purchases. This includes inspirational designs and comprehensive search tools for navigating users towards products that match their given search criteria.

The listings apply a filtering mechanism which is which adjusts to the user’s way of searching. This means that even customers using precise search criteria will quickly and easily find the collections and products that meet their expectations.

The built-in, global search engine facilitates the rapid acquisition of a vast variety of information, including inspirations, collections and products. It also links seamlessly to the more detailed descriptions provided on the relevant pages.

The map of retail outlets indicates the sales point(s) for a user’s location and the availability of the products they are looking for.

To enhance the customer experience and inspire users to explore more of the Paradyz product range, the site invites them to visit additional sections, such as ‘Design’, ‘Tips’ or the entire interior design blog section, which is available via intuitive navigation prompts.